About Haim Amar

Who I Am

Hello, my name is Haim.

I was educated in Haredi institutions in Jerusalem, have a legal education, and serve as a captain in the reserves.

For the past decade, I have worked at the headquarters of a large financial company.

But alongside work, studies and life itself, there is one field that has been with me for almost as long as I can remember: the stock market.

To me, investing is not just numbers moving up and down on a screen. It is a combination of curiosity, research, decision-making, patience and, above all, an attempt to understand what truly stands behind a stock and how much it is worth.

How I Got Into Investing

My first encounter with the stock market was when I was still a child.

I remember my father taking me once to a trading room at Bank of Jerusalem. I remember a room full of people sitting in front of old television screens, phones in their hands, with orders being shouted into the air:

“Buy.”

“Sell.”

One person would shout into the phone, “Buy me calls,” while another yelled “puts,” and everything was lively and full of energy.

That world fascinated me.

Over the years, I began searching for knowledge on my own. I started with dubious internet forums and continued by reading books. Along the way, I came across “The Intelligent Investor” by Benjamin Graham, a book that opened the world of value investing to me. It is a monumental book that stays with me to this day. (The edition I read included a foreword by the greatest value investor of our generation, Warren Buffett.)

In 2014, I decided that I wanted to take my interest one step further and enrolled in investment studies at Psagot College. For about six months, I gained a broader foundation: basic stock-market concepts, different tools and, above all, a great deal of technical analysis.

But precisely after the course, I was left with more questions than answers.

When I tried to operate exactly according to the charts and the rules we had learned, I discovered that in practice, a very large share of my trades simply did not work.

At the same time, I began building a small portfolio in a different way. (I am not saying that technical analysis does not work; it simply did not work for me.)

I searched for companies myself, went through them one by one, tried to understand the business, took the fundamental approach, examined their market value, built valuations and only then looked for an entry point that seemed right to me.

Slowly, I understood that this combination suited me much better.

It did not turn me into a billionaire (not yet 😊).

But it did turn me into an investor.

My Vision and Approach

Value investing is the foundation of the way I look at the market.

Over the years, I continued to read, learn, make mistakes, improve and meet other people who share the same love for the field. Within the broad world of value investing, I developed my own path and several principles that guide my decision-making.

I do not believe that the market can be timed consistently.

First and foremost, I look for a good company—a business I can understand, with a meaningful competitive advantage and what is known in the investment world as a “moat.” (Upside from the price I believe the stock is worth, which differs from the market’s current valuation.)

Then comes the question that matters most to me: How much is the company really worth?

Even an excellent company can be a poor investment if the price paid for it is too high.

And finally comes the price.

I like to buy when there is a “sale”: when the market is pessimistic, when the price has fallen and when I see a gap between the share price and the value of the company.

I try not to chase a stock simply because it is at an all-time high or because everyone is talking about it.

My goal is to connect the quality of the business, its valuation and the price at which I enter.

It does not always work. No method works all the time. Otherwise, everyone would be rich (not that there is anything wrong with that, but there simply is no such method, and that proves that there is no systematic way to get rich. But everyone has their own magic, and that is what we will try to discover together).

But bringing all these parts together has turned the stock market into a place where I can enjoy myself, learn, improve and, yes, also make money.

My Goals

My first goal is to continue becoming a better investor.

To keep studying companies, reading, researching and examining my assumptions—and, above all, to ask myself again and again the important question: What if I am wrong?

Over time, I understood that it is not only the result that matters to me, but also the journey. The research, the selection, the deliberation, building the thesis and trying to understand deeply why a particular stock interests me—all of these are part of an experience I enjoy no less than the financial result itself.

That is also where the desire to share came from.

I enjoy explaining, breaking down ideas, sharing the way I think and presenting not only the final decision, but also what led to it. To me, knowledge that is tested in the real world has a completely different value from theoretical knowledge alone.

Not just a return chart, not a list of stocks and not a collection of decisions explained after the fact, but a place where you can see the thought process behind the decisions, the successes, the mistakes, the changes of mind and the development over time.

Anyone who chooses to follow my portfolio will be able to see its performance along the way, the purchases and sales, and the explanations behind them. Not in order to copy each action one for one, but to gain another perspective, another way of thinking and another source to examine alongside each person’s own opinion.

I do not promise returns and I do not give investment recommendations. I share my journey, my thoughts and my decisions. Each person must exercise their own judgment and make the decisions that are right for them.

And perhaps there is something else here as well: sharing itself requires me to be sharper, more organized and more critical of myself. When I know that I need to explain why I bought something, I am required to understand myself better too.

My second goal is to build a genuine community here of traders who also enjoy, learn and develop together over time.

And my third goal is simple:

To see how far this journey can go.

I do not know what the portfolio will look like in one year, five years or ten years.

And that is exactly what makes this journey interesting.

From here, we move forward together.